Live streaming your trade show presence has several major benefits - the most significant of which is expanding your audience. With the majority of major U.S. conventions happening in just a few cities, it's likely that you'll want to reach folks who are unable to attend in person. According to TSNN.com, 50 percent of the largest U.S. trade shows take place in Las Vegas, Orlando or Chicago. Live streaming and creating virtual events gives all interested parties an option to stay involved even if in - person attendance is not an option.

Live streaming your event will also help you to stay "up with the times," as they say. Virtual technology and webcasting are only becoming more common, so don't be left behind. Shows and exhibitors continue to find new and creative ways to integrate virtual events into their overall plan. For instance, live streaming was all over at CES 2015. Technology giants Sony, LG and Samsung all streamed press conferences online during the event.

Uses

Live streaming essentially just involves a camera, audio and an Internet connection. Equipment will vary - for example, you might want an external microphone for better audio quality. You'll also need encoding software to compress your video into a digital stream. If you're unsure of where to start, there are many companies that can provide webcasting capabilities for you at an affordable cost. Some big names are Ustream and livestream.

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